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AI Observatory · Italian tourism

Italy/The region in general/Sardegna

The region in general · Sardegna

01The places

Most named places in Sardegna

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 2Cagliaritown86%±——
  2. 4Golfo di Oroseiarea61%±——
  3. 6L'Arcipelago della Maddalenaarea49%±——
  4. 7La Pelosaresort42%±——
  5. 10Cala Goloritzèbeach38%±——
  6. 11Spiaggia di Tuerreddabeach37%±——
  7. 12Cala Gononeresort37%±——
  8. 13La Maddalenatown35%±——

Hotels measured inAlgheroBosaCastelsardoChiaCosta SmeraldaOlbiaVillasimius

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Alghero 89% ±— —100%51%100%100%94%
Cagliari 86% ±— —89%51%91%100%97%
Costa Smeralda 77% ±— —83%63%60%86%94%
Golfo di Orosei 61% ±— —60%40%71%71%63%
Bosa 60% ±— —80%26%57%97%40%
L'Arcipelago della Maddalena 49% ±— —31%26%74%86%26%
La Pelosa 42% ±— —40%14%51%80%23%
Chia 41% ±— —23%31%34%83%31%
Villasimius 39% ±— —54%29%29%60%23%
Cala Goloritzè 38% ±— —29%26%49%43%46%
02Who tells the story

Who tells this destination's story

Every time AI answers about Sardegna it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO8%
  • Hotel3%
  • OTA13%
  • Other sources75%

Other sources, 75%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs18%Inside Sardinia · Loudavym krokem · Bon Traveler
  • Transport and services13%Moby · Boscolo · Corsica Ferries
  • Social and video13%YouTube · Instagram · Reddit
  • Newspapers and magazines12%Corriere della Sera · National Geographic · Condé Nast Traveler
  • Guidebooks and encyclopedias6%Lonely Planet · Rick Steves · Ryo
  • Attractions and activities4%Nuraghe Losa · Sardegna in Miniatura · Fondazione Barumini
  • Maps and apps4%Google Maps · Nomado Travel
  • Private tourism portals3%Sardegna.info · Tracce di Sardegna
  • Real estate and holiday homes<1%RENTAL12
  • Unclassified<1%
  • Hotel listings<1%AlloggiOnline.com
  • Institutions and associations<1%

DMO by DMO, engine by engine

Across the category questions in Sardegna, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Sardegna Turismo regional25% ±— —80%29%11%3%0%
Italia.it national21% ±— —40%0%26%0%40%
Comune di Cagliari municipal4% ±— —20%0%0%0%0%
Visit Teulada municipal3% ±— —0%14%0%0%0%
ENIT national1% ±— —6%0%0%0%0%
San Teodoro Turismo municipal<1% ±— —3%0%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
42%
of answers cite at least one DMO ±—
Hotel
18%
of answers cite a hotel's own site ±—
OTA
40%
of answers cite an OTA ±—
Other sources
73%
of answers cite guides, media, blogs ±—

out of 175 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT91%3%Copilot37%0%Gemini37%46%Grok3%0%Perplexity40%43%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor23%±——
  2. 2Viator11%±——
  3. 3Civitatis10%±——
  4. 4Go Ask A Local6%±——
  5. 5Winalist5%±——
  6. 6Holidu3%±——
  7. 7Holidoit3%±——
  8. 8Agoda2%±——
04The questions

The questions · Sardegna

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what to do in Sardinia?

Search: things to do in sardinia · 92,200 Google searches a year

  1. 1Alghero92%
  2. 2Cagliari88%
  3. 3Bosa72%

DMO 48%Hotel 24%

EN

what to see in Sardinia?

Search: what to see in sardinia · 51,000 Google searches a year

  1. 1Alghero80%
  2. 2Cagliari76%
  3. 3Bosa64%

DMO 64%Hotel 32%

EN

what is the best itinerary for a trip in Sardinia?

Search: sardinia itinerary · 9,020 Google searches a year

  1. 1Costa Smeralda100%
  2. 2Cagliari96%
  3. 3Alghero88%

DMO 24%Hotel 4%

IT

cosa vedere in Sardegna?

Search: cosa vedere in sardegna · 18,890 Google searches a year

  1. 1Alghero88%
  2. 2Cagliari88%
  3. 3Golfo di Orosei84%

DMO 76%Hotel 36%

IT

qual è il miglior itinerario per un viaggio in Sardegna?

Search: viaggio in sardegna · 17,060 Google searches a year

  1. 1Alghero100%
  2. 2Cagliari96%
  3. 3Costa Smeralda96%

DMO 16%Hotel 0%

IT

cosa fare in Sardegna?

Search: cosa fare in sardegna · 5,430 Google searches a year

  1. 1Alghero84%
  2. 2Cagliari68%
  3. 3La Pelosa64%

DMO 52%Hotel 20%

IT

dove andare per un weekend in Sardegna?

Search: weekend sardegna · 4,520 Google searches a year

  1. 1Alghero92%
  2. 2Cagliari88%
  3. 3Costa Smeralda76%

DMO 12%Hotel 12%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what to do in Sardinia?»

ChatGPT · gpt-5-6

Sardinia is ideal if you mix beaches, boat trips, hiking, archaeology, and food.

  • 🏝️ Beaches: Cala Luna, La Pelosa/Stintino, Is Arutas, and the Costa Smeralda.
  • ⛵ Boat day: Explore La Maddalena Archipelago and its coves.
  • 🥾 Hike: Supramonte around Cala Gonone/Orosei for dramatic cliffs and hidden beaches.
  • 🏛️ Ancient history: Visit Su Nuraxi di Barumini, Sardinia's UNESCO-listed Nuragic site.
  • 🌆 Cities: Wander Cagliari or Alghero; Bosa is particularly atmospheric.
  • 🍷 Eat: Try culurgiones, porceddu, pane carasau, pecorino, and Cannonau wine.
  • 🌅 Slow evening: Watch sunset on the west coast around Bosa or Alghero.

If you tell me how many days + whether you prefer beaches, nightlife, hiking, food, or sightseeing, I can map out a Sardinia itinerary.

Cited sourcesSardegna TurismoItalia.it

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.