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AI Observatory · Italian tourism

Italy/The region in general/Valle d'Aosta

The region in general · Valle d'Aosta

01The places

Most named places in Valle d'Aosta

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 1Aostatown94%±——
  2. 3Parco Nazionale del Gran Paradisoarea70%±——
  3. 4Cognetown69%±——
  4. 6Prè Saint Didierresort33%±——
  5. 7Val Ferretvalley33%±——
  6. 8Monte Biancomountain26%±——
  7. 9Val Venyvalley24%±——
  8. 11Forte di Bard22%±——
  9. 11Fénistown22%±——
  10. 11Lago Blulake22%±——
  11. 14Gressoneyvillage22%±——

Hotels measured inBardCerviniaCourmayeurLa Thuile

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Aosta 94% ±— —100%80%96%100%96%
Courmayeur 85% ±— —100%52%84%92%96%
Parco Nazionale del Gran Paradiso 70% ±— —64%52%72%92%72%
Cogne 69% ±— —88%36%76%92%52%
Cervinia 42% ±— —44%20%32%64%48%
Prè Saint Didier 33% ±— —52%20%24%24%44%
Val Ferret 33% ±— —24%20%24%88%8%
Monte Bianco 26% ±— —36%16%20%16%44%
Val Veny 24% ±— —20%0%12%84%0%
Bard 23% ±— —36%20%12%24%24%
02Who tells the story

Who tells this destination's story

Every time AI answers about Valle d'Aosta it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO13%
  • Hotel<1%
  • OTA13%
  • Other sources73%

Other sources, 73%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs27%TDV Terra da Vivere · DoveVado · Il mondo di Fra
  • Newspapers and magazines15%The Wom · Corriere della Sera · Travel365
  • Maps and apps10%Komoot · Google Maps
  • Social and video6%YouTube · Facebook · Instagram
  • Unclassified4%Valle d'Aosta Guida Turistica
  • Private tourism portals4%Visit Italy · Cogneturismo
  • Transport and services3%DUMA C'ANDUMA · Manawa
  • Guidebooks and encyclopedias2%Unicusano
  • Attractions and activities2%Skyway Monte Bianco · Totem Adventure
  • Institutions and associations1%Parco Naturale Mont Avic
  • Real estate and holiday homes<1%

DMO by DMO, engine by engine

Across the category questions in Valle d'Aosta, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national23% ±— —52%0%32%12%20%
Love VdA regional18% ±— —56%12%20%0%0%
Valle d'Aosta Heritage regional10% ±— —0%52%0%0%0%
ENIT national5% ±— —24%0%0%0%0%
Regione Valle d'Aosta regional<1% ±— —0%4%0%0%0%
Booking Valle d'Aosta regional<1% ±— —0%0%4%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
46%
of answers cite at least one DMO ±—
Hotel
6%
of answers cite a hotel's own site ±—
OTA
31%
of answers cite an OTA ±—
Other sources
70%
of answers cite guides, media, blogs ±—

out of 125 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT100%0%Copilot56%4%Gemini44%0%Grok12%0%Perplexity20%24%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor24%±——
  2. 2Expedia7%±——
  3. 2Viator7%±——
  4. 4GetYourGuide5%±——
  5. 5Ecobnb4%±——
  6. 6Freedome3%±——
  7. 6Holidoit3%±——
  8. 6Trip.com3%±——
04The questions

The questions · Valle d'Aosta

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what to do in Aosta Valley?

Search: things to do in aosta valley · 2,170 Google searches a year

  1. 1Cervinia40%
  2. 2Pila40%
  3. 3Breuil-Cervinia24%

DMO 68%Hotel 4%

IT

cosa vedere in Valle d'Aosta?

Search: cosa vedere in valle d'aosta · 15,280 Google searches a year

  1. 1Cervinia56%
  2. 2Gressoney44%
  3. 3Castello di Fénis36%

DMO 40%Hotel 0%

IT

cosa fare in Valle d'Aosta?

Search: cosa fare in valle d'aosta · 6,190 Google searches a year

  1. 1Monte Bianco40%
  2. 2Cervinia36%
  3. 3Val Ferret32%

DMO 48%Hotel 20%

IT

dove andare per un weekend in Valle d'Aosta?

Search: weekend valle d'aosta · 1,660 Google searches a year

  1. 1Cervinia36%
  2. 2Saint-Vincent28%
  3. 3Val Ferret28%

DMO 36%Hotel 4%

IT

qual è il miglior itinerario per un viaggio in Valle d'Aosta?

Search: tour valle d'aosta · 1,240 Google searches a year

  1. 1Val Ferret56%
  2. 2Breuil-Cervinia48%
  3. 3Cervinia40%

DMO 40%Hotel 0%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what to do in Aosta Valley?»

ChatGPT · gpt-5-6


Aosta Valley is fantastic if you like mountains, scenic villages, castles, food, and hiking. You can easily spend 3-5 days there, and it works well in both summer and winter.

🏔️ My top things to do

  1. Explore Aosta

    • Walk the Roman ruins: the Arch of Augustus, Roman Theatre, Porta Praetoria and Cryptoporticus.
    • Visit the Cathedral and Sant'Orso.
    • Aosta is compact and particularly good for an afternoon/evening stroll.
    • Don't miss the Criptoportico Forense.
  2. Go up Mont Blanc from Courmayeur

    • Spend time in Courmayeur.
    • Take the Skyway Monte Bianco toward Punta Helbronner at 3,466 m for spectacular high-Alpine views.
    • Even if you're not a serious hiker, this is one of the easiest ways to experience the high mountains.
  3. Relax at Pré-Saint-Didier

    • After hiking, spend a few hours at QC Terme Pré Saint Didier.
    • The outdoor thermal pools with mountain views make this particularly nice.
  4. Visit Gran Paradiso National Park

    • Head toward Cogne, Lillaz or Valsavarenche for hiking and alpine scenery.
    • The park is home to Gran Paradiso (4,061 m), and there are trails ranging from relatively easy walks to serious mountain routes.
    • The Cascate di Lillaz are an easy scenic stop.
  5. Do a castle road trip 🏰 Aosta Valley has an unusually high concentration of castles. Good ones to look at include:

    • Fénis Castle
    • Issogne Castle
    • Sarre Castle
    • Verrès Castle
    • Fort of Bard

    The official tourism site describes the Fort of Bard as a major cultural center, while Issogne is notable for its frescoes and Renaissance details.

  6. Spend time around Bard

    • The Fort of Bard is particularly impressive, sitting dramatically above the valley.
    • You can combine it with nearby castles and villages; the lower-valley castle itinerary is about 21 km and is designed as a two-day route.
  7. Eat local food 🍷 Look for:

    • Fontina DOP
    • Carbonada valdostana
    • Polenta concia
    • Tegole valdostane
    • Jambon de Bosses
    • Local mountain wines such as Petite Arvine and Fumin

🗺️ If you have 3 days

Day 1: Aosta → Roman ruins → Fénis Castle → dinner in Aosta
Day 2: Courmayeur → Skyway Monte Bianco → Pré-Saint-Didier thermal baths
Day 3: Cogne → Lillaz waterfalls → Gran Paradiso National Park

If you have 5 days

I'd add Bard/Fort Bard + Issogne/Verrès and a full hiking day around Cogne or Valsavarenche.

If you tell me when you're going, how many days you have, whether you have a car, and whether you're more into hiking/food/villages/spas, I can make you a day-by-day Aosta Valley itinerary.

The map cards ChatGPT shows
Name Score Category Address Phone
Criptoportico Forense ⭐ 4.6/5 (1956) Tourist attraction Piazza Papa Giovanni XXIII, 11100 Aosta AO, Italy +393357981505
QC Terme Pré Saint Didier ⭐ 4.3/5 (16828) Spa, Bar, Massage spa Allée des Thermes, 11010 Pré-Saint-Didier AO, Italy +390289747204
Cascate di Lillaz ⭐ 4.7/5 (4973) Tourist attraction 11012 Lillaz AO, Italy -

Cited sourcesLove VdA

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.