Skip to content
AI Observatory · Italian tourism

Italy/Villages/Lazio

Villages · Lazio

01The places

Most named places in Lazio

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 4Sperlongatown84%±——
  2. 10Calcata Vecchiaresort44%±——
  3. 13Capranica Prenestinatown32%±——
  4. 15Boville Ernicatown28%±——

Hotels measured inAmatriceAnagniBolsenaCalcataCaprarolaCastel di ToraCastel GandolfoCivita di BagnoregioFrascatiGreccioMarinoNemiSermonetaSubiacoTarquiniaVitorchiano

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Civita di Bagnoregio 100% ±— —100%100%100%100%100%
Castel Gandolfo 92% ±— —100%100%60%100%100%
Sermoneta 88% ±— —100%100%100%40%100%
Sperlonga 84% ±— —100%20%100%100%100%
Subiaco 84% ±— —100%80%40%100%100%
Castel di Tora 68% ±— —40%0%100%100%100%
Vitorchiano 64% ±— —100%20%60%80%60%
Calcata 52% ±— —40%100%0%80%40%
Nemi 52% ±— —80%0%0%80%100%
Calcata Vecchia 44% ±— —60%0%100%0%60%
02Who tells the story

Who tells this destination's story

Every time AI answers about Lazio it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO14%
  • Hotel2%
  • OTA13%
  • Other sources71%

Other sources, 71%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs19%Lazio Nascosto · Villages Italy · Lorenzo Taccioli
  • Newspapers and magazines13%Idealista · The Wom · Travel365
  • Maps and apps11%Google Maps · Komoot · Wanderlog
  • Social and video7%Facebook · YouTube · Instagram
  • Private tourism portals7%Civita di Bagnoregio · Lazio Shopping · Caprarola
  • Transport and services4%Port Mobility Civitavecchia · Visitare la Tuscia · Record go
  • Attractions and activities4%Casa Civita Srl · Monastero di San Benedetto a Subiaco · SentieriNavigati
  • Institutions and associations3%I Borghi più belli d'Italia · Ministero della Cultura
  • Guidebooks and encyclopedias3%Wikipedia · Touring Club Italiano · Wikivoyage
  • Unclassified1%Destination Perth
  • Real estate and holiday homes<1%

DMO by DMO, engine by engine

Across the category questions in Lazio, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Visit Lazio regional25% ±— —68%0%21%12%23%
Italia.it national22% ±— —45%0%31%12%23%
Visit Castelli Romani area-wide16% ±— —26%0%23%12%18%
VisitCaprarola municipal2% ±— —5%0%5%0%<1%
Turismo Roma municipal2% ±— —8%0%2%0%0%
Comune di Greccio municipal2% ±— —4%0%5%0%0%
Comune di Castelgandolfo municipal2% ±— —9%0%0%0%0%
Visit Nemi (Comune di Nemi) municipal2% ±— —2%0%5%<1%<1%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
49%
of answers cite at least one DMO ±—
Hotel
9%
of answers cite a hotel's own site ±—
OTA
33%
of answers cite an OTA ±—
Other sources
71%
of answers cite guides, media, blogs ±—

out of 1,225 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT92%0%Copilot7%0%Gemini68%28%Grok31%<1%Perplexity48%18%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor29%±——
  2. 2Expedia6%±——
  3. 3Google Hotels5%±——
  4. 4GetYourGuide4%±——
  5. 5Winalist3%±——
  6. 6Agoda3%±——
  7. 7Holidoit2%±——
  8. 7Over The Planet2%±——
04The questions

The questions · Lazio

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

IT

quali sono i borghi più belli nel Lazio?

Search: borghi lazio · 10,180 Google searches a year

  1. 1Civita di Bagnoregio100%
  2. 2Castel Gandolfo92%
  3. 3Sermoneta88%

DMO 36%Hotel 0%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«quali sono i borghi più belli nel Lazio?»

ChatGPT · gpt-5-6


Tra i borghi più suggestivi del Lazio, sceglierei questi:

  • Civita di Bagnoregio - spettacolare borgo arroccato sui calanchi, raggiungibile a piedi tramite il ponte.
  • Calcata Vecchia - piccolo borgo di tufo, artistico e molto particolare, nel Parco della Valle del Treja.
  • Sermoneta - atmosfera medievale, vicoli e il magnifico Castello Caetani.
  • Castel Gandolfo - elegante borgo dei Castelli Romani, affacciato sul lago Albano.
  • Sperlonga - case bianche, vicoli e mare, uno dei borghi più scenografici della costa laziale.
  • Subiaco - ideale se vuoi unire borgo, montagne e monasteri.
  • Vitorchiano - borgo medievale di tufo nella Tuscia, molto suggestivo.
  • Fumone - piccolo borgo fortificato ciociaro, con il celebre castello.

Se cerchi quelli più belli per una gita di un giorno, punterei soprattutto su Civita di Bagnoregio, Calcata, Sermoneta e Sperlonga.

The map cards ChatGPT shows
Name Score Category Address Phone
Civita di Bagnoregio - - 01022 Bagnoregio, VT, Italy -
Calcata Vecchia - - 01030 Calcata, VT, Italy -
Sermoneta - - 04013 Sermoneta, Province of Latina, Italy -
Castel Gandolfo - - Castel Gandolfo, Metropolitan City of Rome Capital, Italy -

Cited sourcesVisit LazioItalia.itThe WomIdealista

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.