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AI Observatory · Italian tourism

Italy/The region in general/Abruzzo

The region in general · Abruzzo

01The places

Most named places in Abruzzo

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 2Costa dei Trabocchiarea82%±——
  2. 3Santo Stefano di Sessaniotown80%±——
  3. 4Sulmonatown75%±——
  4. 7Majellamountain55%±——
  5. 9Abruzzo National Parkarea47%±——
  6. 10Lago di Scannolake43%±——
  7. 12Gran Sasso d'Italiaarea37%±——
  8. 15Pacentrotown29%±——

Hotels measured inCampo Imperatore L'AquilaOrtonaPescasseroliRocca CalascioScannoVasto

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Rocca Calascio 84% ±— —93%77%87%93%70%
Costa dei Trabocchi 82% ±— —100%73%80%87%70%
Santo Stefano di Sessanio 80% ±— —93%43%93%100%70%
Sulmona 75% ±— —90%47%73%97%67%
Scanno 71% ±— —93%40%70%93%60%
L'Aquila 55% ±— —57%23%20%83%90%
Majella 55% ±— —80%60%10%73%50%
Campo Imperatore 51% ±— —63%17%83%77%13%
Abruzzo National Park 47% ±— —47%53%40%67%27%
Lago di Scanno 43% ±— —57%10%43%90%13%
02Who tells the story

Who tells this destination's story

Every time AI answers about Abruzzo it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO8%
  • Hotel2%
  • OTA10%
  • Other sources80%

Other sources, 80%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Travel blogs21%Girovagandoioete · In giro a più non posso · Natura Nomade
  • Newspapers and magazines14%National Geographic · The Wom · Italia Mia
  • Transport and services13%Locauto · Boscolo · borGO
  • Private tourism portals9%Turismo Abruzzo (eJamo) · Abruzzo Official · Valle dell'Orfento
  • Social and video7%Facebook · Instagram · YouTube
  • Maps and apps5%Google Maps
  • Institutions and associations4%Parks.it (Federparchi) · Riserva Gole del Sagittario · Riserva naturale regionale Sorgenti del Pescara
  • Unclassified2%Abruzzo Parchi · CityRumors Abruzzo · Stile Alpino
  • Attractions and activities2%Grotte di Stiffe
  • Guidebooks and encyclopedias1%
  • Real estate and holiday homes<1%

DMO by DMO, engine by engine

Across the category questions in Abruzzo, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national20% ±— —40%0%27%13%20%
Abruzzo Turismo regional9% ±— —37%0%3%0%3%
Parco Nazionale d'Abruzzo Lazio e Molise park authority7% ±— —0%37%0%0%0%
Parco Nazionale della Maiella park authority5% ±— —0%27%0%0%0%
Comune di Pescara municipal3% ±— —0%13%0%0%0%
Regione Abruzzo regional<1% ±— —0%3%0%0%0%
Comune di Sulmona municipal<1% ±— —3%0%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
36%
of answers cite at least one DMO ±—
Hotel
9%
of answers cite a hotel's own site ±—
OTA
29%
of answers cite an OTA ±—
Other sources
81%
of answers cite guides, media, blogs ±—

out of 150 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT73%0%Copilot43%0%Gemini30%13%Grok13%0%Perplexity20%33%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor22%±——
  2. 2Skyscanner9%±——
  3. 3Viator7%±——
  4. 4Freedome4%±——
  5. 5Expedia3%±——
  6. 5GetYourGuide3%±——
  7. 5Voyage Privé3%±——
  8. 8Google Hotels<1%±——
04The questions

The questions · Abruzzo

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

where to go for a weekend in Abruzzo?

Search: abruzzo weekend · 7,860 Google searches a year

  1. 1Rocca Calascio88%
  2. 2Santo Stefano di Sessanio84%
  3. 3Sulmona72%

DMO 44%Hotel 0%

EN

what to do in Abruzzo?

Search: things to do in abruzzo · 4,560 Google searches a year

  1. 1Costa dei Trabocchi96%
  2. 2Sulmona80%
  3. 3Majella68%

DMO 60%Hotel 0%

IT

cosa vedere in Abruzzo?

Search: cosa vedere in abruzzo · 105,200 Google searches a year

  1. 1Rocca Calascio100%
  2. 2Santo Stefano di Sessanio88%
  3. 3Abruzzo National Park84%

DMO 32%Hotel 16%

IT

cosa fare in Abruzzo?

Search: cosa fare in abruzzo · 7,710 Google searches a year

  1. 1Costa dei Trabocchi76%
  2. 2Rocca Calascio76%
  3. 3Scanno76%

DMO 28%Hotel 16%

IT

dove andare per un weekend in Abruzzo?

Search: weekend in abruzzo · 7,480 Google searches a year

  1. 1Santo Stefano di Sessanio88%
  2. 2Rocca Calascio80%
  3. 3Scanno80%

DMO 20%Hotel 0%

IT

qual è il miglior itinerario per un viaggio in Abruzzo?

Search: tour abruzzo · 6,140 Google searches a year

  1. 1Costa dei Trabocchi100%
  2. 2Sulmona100%
  3. 3L'Aquila96%

DMO 32%Hotel 24%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«where to go for a weekend in Abruzzo?»

ChatGPT · gpt-5-6


If you’re doing just one weekend in Abruzzo, I’d focus on one area rather than trying to cross the whole region-the interior roads can make distances deceptively slow.

🏔️ 1. Gran Sasso + Santo Stefano di Sessanio + Rocca Calascio

My pick for a first weekend.

Base yourself around Santo Stefano di Sessanio or L’Aquila and do:

  • Santo Stefano di Sessanio - atmospheric medieval stone village at 1,250 m.
  • Rocca Calascio - spectacular mountain-top fortress and one of Abruzzo's signature sights.
  • Campo Imperatore - huge alpine plateau with dramatic mountain scenery.
  • Optional: L’Aquila for dinner and an evening stroll.

This is especially good if you want mountains, beautiful villages, photography and great food.

🌲 2. Sulmona + Scanno + Lago di Scanno

A great choice for a more relaxed, romantic weekend.

Stay in Sulmona, then:

  • Wander Sulmona's historic center and try its famous confetti.
  • Drive through the Gole del Sagittario.
  • Visit Scanno, a mountain village with a beautiful historic center.
  • Walk around Lago di Scanno, famous for its heart-like shape.

You can also visit Gorges of Sagittarius along the way.

🦌 3. Pescasseroli + Abruzzo National Park

If your priority is nature and hiking, choose this.

National Park of Abruzzo is centered around forests and mountain landscapes, with Pescasseroli as one of the main bases.

Stay in Pescasseroli, explore the village, and spend Saturday/Sunday hiking or looking for wildlife. It's particularly appealing if you want a weekend that feels like a genuine escape from Rome.

🌊 4. Costa dei Trabocchi

For something completely different: seafood + Adriatic coast + cycling.

The Costa dei Trabocchi runs along the coast around Ortona/Vasto and is known for its old fishing platforms (trabocchi), beaches and the Via Verde cycle route.

It's the one I'd choose in late spring/summer if you want a seaside weekend rather than mountains.

🌿 5. Caramanico Terme + Maiella

For hiking + spa-town atmosphere, look at Caramanico Terme and the Maiella.

Valle dell'Orfento is a particularly attractive option for a nature weekend, while Caramanico gives you a small mountain-town base. The region also has several historic hermitages.


If you're coming from Rome, I'd narrow it down to:

Weekend style Area
🏔️ Iconic Abruzzo Rocca Calascio + Santo Stefano
❤️ Romantic / villages Sulmona + Scanno
🥾 Hiking / wildlife Pescasseroli
🌊 Beach / food Costa dei Trabocchi
🌿 Nature + spa Caramanico Terme

If you tell me what month you're going and whether you'll have a car, I can give you a specific Friday-evening → Sunday itinerary from Rome, including where to stay and where to eat.

The map cards ChatGPT shows
Name Score Category Address Phone
Rocca Calascio ⭐ 4.8/5 (15890) Tourist attraction V. della Torre, 67020 Calascio AQ, Italy +390862930132
Gorges of Sagittarius ⭐ 4.6/5 (1625) Tourist attraction 67030 Anversa degli Abruzzi AQ, Italy +393279411980
National Park of Abruzzo ⭐ 4.7/5 (14262) Tourist attraction 67032 Pescasseroli AQ, Italy +39086391131
Valle dell'Orfento ⭐ 4.8/5 (3346) Wildlife refuge Via del Vivaio, 1, 65023 Caramanico Terme PE, Italy +39085922343

Cited sourcesAbruzzo OfficialTurismo Abruzzo (eJamo)Caldana Europe TravelItalia.it

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.