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AI Observatory · Italian tourism

Italy/Cities/Abruzzo

Cities · Abruzzo

01The places

Most named places in Abruzzo

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 3Sulmonatown82%±——
  2. 4Chietitown72%±——
  3. 5Teramotown68%±——
  4. 9Santo Stefano di Sessaniotown16%±——
  5. 10Atritown6%±——
  6. 10Avezzanotown6%±——
  7. 10Castellivillage6%±——
  8. 10Pennetown6%±——
  9. 14Castel del Montetown4%±——

Hotels measured inCivitella del TrontoL'AquilaOrtonaPescaraScannoVasto

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
L'Aquila 98% ±— —100%100%100%90%100%
Pescara 98% ±— —100%100%100%90%100%
Sulmona 82% ±— —100%70%100%90%50%
Chieti 72% ±— —30%90%40%100%100%
Teramo 68% ±— —70%80%30%90%70%
Vasto 58% ±— —90%0%80%90%30%
Ortona 30% ±— —50%0%20%70%10%
Scanno 18% ±— —10%0%40%30%10%
Santo Stefano di Sessanio 16% ±— —10%0%30%0%40%
Atri 6% ±— —0%0%0%30%0%
02Who tells the story

Who tells this destination's story

Every time AI answers about Abruzzo it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO8%
  • Hotel0%
  • OTA17%
  • Other sources75%

Other sources, 75%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Maps and apps16%Wanderlog · Google Maps · Komoot
  • Newspapers and magazines13%Corriere della Sera · Travel365 · National Geographic
  • Travel blogs12%Consigli Viaggio by Kenzo · Lorenzo Taccioli · Italy Tripper
  • Transport and services9%Italo · Itabus · Creative Edge Travel
  • Private tourism portals9%Turismo Abruzzo (eJamo) · Visit Italy · Parco Costa dei Trabocchi
  • Social and video4%Facebook · Instagram · YouTube
  • Guidebooks and encyclopedias3%Wikivoyage · Wikipedia
  • Institutions and associations3%Museo Nazionale d'Abruzzo
  • Unclassified3%santamariadicollemaggio.it · laquilablog.it · fusacchia.it
  • Attractions and activities2%Basilica di San Bernardino · Castello di Roccascalegna · Grotte di Stiffe
  • Real estate and holiday homes2%Essential Italy · Summer In Italy

DMO by DMO, engine by engine

Across the category questions in Abruzzo, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Italia.it national30% ±— —65%0%35%0%50%
L'Aquila Capitale Italiana della Cultura 2026 municipal8% ±— —40%0%0%0%0%
Abruzzo Turismo regional5% ±— —0%0%0%0%25%
Parco Nazionale d'Abruzzo Lazio e Molise park authority4% ±— —0%20%0%0%0%
Parco Nazionale del Gran Sasso e Monti della Laga park authority3% ±— —15%0%0%0%0%
Comune di Laquila municipal1% ±— —0%5%0%0%0%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
44%
of answers cite at least one DMO ±—
Hotel
0%
of answers cite a hotel's own site
OTA
41%
of answers cite an OTA ±—
Other sources
79%
of answers cite guides, media, blogs ±—

out of 150 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT85%0%Copilot25%0%Gemini35%0%Grok0%0%Perplexity75%0%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor35%±——
  2. 2GetYourGuide16%±——
  3. 3Expedia10%±——
  4. 4Skyscanner7%±——
  5. 5Viator5%±——
  6. 6Freedome1%±——
  7. 6Google Hotels1%±——
  8. 6Over The Planet1%±——
04The questions

The questions · Abruzzo

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

EN

what are the best cities to visit in Abruzzo?

Search: cities in abruzzo · 2,830 Google searches a year

  1. 1L'Aquila100%
  2. 2Pescara100%
  3. 3Sulmona100%

DMO 56%Hotel 0%

IT

quali sono le città da visitare in Abruzzo?

Search: città abruzzo · 31,300 Google searches a year

  1. 1L'Aquila96%
  2. 2Pescara96%
  3. 3Chieti84%

DMO 52%Hotel 0%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«what are the best cities to visit in Abruzzo?»

ChatGPT · gpt-5-6

The best places to visit in Abruzzo are a mix of historic cities and medieval hill towns. My top picks:

  1. L'Aquila - Best for history and architecture: medieval streets, the Basilica of Collemaggio, Forte Spagnolo, and mountain scenery nearby.
  2. Sulmona - A beautiful historic town famous for confetti (sugared almonds), elegant piazzas, and as a base for Majella National Park.
  3. Scanno - One of the region’s most photogenic villages, with stone lanes and the heart-shaped Lake Scanno nearby.
  4. Santo Stefano di Sessanio - A perfectly preserved medieval village in Gran Sasso National Park.
  5. Pescara - Best for beaches, nightlife, seafood, and an easy coastal base.
  6. Vasto - Great seaside choice with a charming old town and views over the Adriatic.
  7. Civitella del Tronto - Dramatic fortress town with one of Italy’s largest hilltop fortifications.

For a first trip, I’d prioritize Sulmona + Scanno + Santo Stefano di Sessanio + L’Aquila for the classic Abruzzo experience: mountains, villages, food, and history.

Cited sourcesItalia.itTurismo Abruzzo (eJamo)Wikivoyage

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.