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AI Observatory · Italian tourism

Italy/Snow/Emilia-Romagna

Snow · Emilia-Romagna

01The places

Most named places in Emilia-Romagna

From the region's comparison questions: how many answers propose each place as a destination. Places named only as a reference ("near Florence") do not count. The arrow marks places where we also measure hotels.

  1. 1Monte Cimonemountain100%±——
  2. 3Cerreto Laghiresort100%±——
  3. 4Passo Peniceresort48%±——
  4. 4Schiaresort48%±——
  5. 6Febbioresort44%±——
  6. 6Ventasso Laghiresort44%±——
  7. 8Piane di Mocognoresort36%±——
  8. 10Campignaresort28%±——
  9. 11Prato Spillaresort24%±——
  10. 12Sant'Anna Pelagoresort20%±——
  11. 13Eremo di Monte Carpegnaresort12%±——
  12. 14Campo Scuola di Schiaski area8%±——
  13. 14Monte Passo del Lupomountain8%±——

Hotels measured inArea Sciistica Cerreto Laghi Cimone, Area sciistica Monte Cimone Corno alle Scale Monte Fumaiolo

Engine by engine

The top ten places: in how many answers each engine suggests them. Percentages don't add up to 100: each one says in how many answers that item appears, and one answer names more than one.

PlaceAll enginesChatGPTCopilotGeminiGrokPerplexity
Monte Cimone 100% ±— —100%100%100%100%100%
Corno alle Scale 100% ±— —100%100%100%100%100%
Cerreto Laghi 100% ±— —100%100%100%100%100%
Passo Penice 48% ±— —60%0%0%80%100%
Schia 48% ±— —20%0%100%100%20%
Febbio 44% ±— —60%20%20%40%80%
Ventasso Laghi 44% ±— —40%0%80%100%0%
Piane di Mocogno 36% ±— —20%0%80%80%0%
Monte Fumaiolo 32% ±— —20%80%0%60%0%
Campigna 28% ±— —20%0%20%100%0%
02Who tells the story

Who tells this destination's story

Every time AI answers about Emilia-Romagna it cites sources. When it cites a middleman instead of the official site, the destination is told by those who profit from it.

Out of 100 cited sources

  • DMO34%
  • Hotel3%
  • OTA10%
  • Other sources53%

Other sources, 53%: of which

Item by item, out of all cited sources: together they add up to the other sources' share. Next to each, the most cited sites.

  • Private tourism portals9%Visit Fanano · In Appennino Modenese · PaesiOnLine
  • Transport and services9%Skiinfo · Centro Meteo Emilia Romagna · FlixBus
  • Travel blogs9%FotoViaggiRacconti · Indiana Gio · In 3 Giorni
  • Newspapers and magazines8%Idealista · Comunità Montagna · Fanpage.it (Travel)
  • Social and video7%Instagram · YouTube · Facebook
  • Guidebooks and encyclopedias5%Touring Club Italiano · Wikipedia
  • Maps and apps3%AllTrails · Google Maps · Komoot
  • Attractions and activities3%Oj Eventi · Bergfex · Cimone Sci
  • Unclassified<1%Nati Scalzi

DMO by DMO, engine by engine

Across the category questions in Emilia-Romagna, except those about hotels: in how many answers AI cites a DMO site as a source. The first row is the DMO covering the region most.

DMOAll enginesChatGPTCopilotGeminiGrokPerplexity
Emilia-Romagna Turismo regional55% ±— —67%0%87%80%40%
Italia.it national41% ±— —60%0%33%20%93%
VisitModena municipal20% ±— —67%0%0%27%7%
Travel Emilia Romagna regional13% ±— —0%0%33%0%33%
Comune di Sestola municipal7% ±— —33%0%0%0%0%
ENIT national7% ±— —0%0%33%0%0%
Comune di Fanano municipal5% ±— —27%0%0%0%0%
Let's Marche regional5% ±— —0%0%0%0%27%
03The sources

How many answers include DMOs and hotels

Across the category questions in the region, except those about hotels: the share of answers citing at least one DMO, and the share citing a hotel's website.

DMO
75%
of answers cite at least one DMO ±—
Hotel
19%
of answers cite a hotel's own site ±—
OTA
40%
of answers cite an OTA ±—
Other sources
61%
of answers cite guides, media, blogs ±—

out of 250 answers

Engine by engine

How many answers of each engine cite a DMO and a hotel's own site.

DMOHotel
ChatGPT100%0%Copilot0%0%Gemini93%33%Grok80%0%Perplexity100%60%

For comparison: OTAs

The intermediaries AI cites instead of DMOs and hotels: Booking, Tripadvisor, Expedia, Google Hotels.

  1. 1Tripadvisor33%±——
  2. 2Bed-and-Breakfast.it7%±——
  3. 3AnitaVillas5%±——
04The questions

The questions · Emilia-Romagna

The questions we ask every month, each backed by a real Google search. Under each: the places AI names most, and how many answers cite a DMO or a hotel's website.

IT

quali sono le migliori località sciistiche in Emilia-Romagna?

Search: sciare in emilia-romagna · 2,460 Google searches a year

  1. 1Cerreto Laghi100%
  2. 2Corno alle Scale100%
  3. 3Monte Cimone100%

DMO 80%Hotel 0%

05The answers

What AI answers, in full

One question, and each engine's answer on the first of the 5 runs. Highlighted names are the ones we count; below the text, the cited sources.

We asked

«quali sono le migliori località sciistiche in Emilia-Romagna?»

ChatGPT · gpt-5-6


Le principali località sciistiche dell’Emilia-Romagna sono:

  • Comprensorio sciistico del Cimone - oltre 50 km di piste, il comprensorio più esteso della regione; ottimo per sciatori di diversi livelli e snowboard.
  • Corno alle Scale Ski - circa 36 km di discese, vicino a Bologna; interessante anche per famiglie e principianti.
  • Comprensorio sciistico Cerreto Laghi - paesaggio molto suggestivo attorno al lago, con sci alpino, fondo, snowpark e babypark.
  • Campo Scuola di Schia - comprensorio più piccolo, adatto soprattutto a una giornata sulla neve senza cercare grandi comprensori.

Se cerchi la maggiore varietà di piste, guarderei al Cimone; per panorama e atmosfera, Cerreto Laghi; per vicinanza a Bologna, Corno alle Scale.

The map cards ChatGPT shows
Name Score Category Address Phone
Comprensorio sciistico del Cimone ⭐ 4.2/5 (739) Ski resort Unnamed Road, Montecreto MO, Italy +39053662350
Corno alle Scale Ski ⭐ 4.5/5 (863) Ski resort SP del Cavone, 40042 Lizzano in Belvedere BO, Italy +393314006486
Comprensorio sciistico Cerreto Laghi ⭐ 4.0/5 (10) Ski resort Piazzale del Lago, 42032 Cerreto Laghi RE, Italy +393452184705
Campo Scuola di Schia ⭐ 4.2/5 (241) Ski resort 43028 Schia PR, Italy +39052186555

Cited sourcesEmilia-Romagna TurismoVisit Romagna

The engine's original text, without links. Other runs of the same question may answer differently: that is why we run it 5 times.